IMMEDIATE RELEASE
RALEIGH-DURHAM’S LA LEY 96.9 TO ADD SECOND FM SIGNAL; EXPANDS
COVERAGE WEST TO GREENSBORO-WINSTON SALEM-HIGH POINT MARKET
RALEIGH, NC (March 30, 2012) La Ley 96.9 (WYMY-FM), the dominant
Hispanic radio station in Raleigh-Durham and Eastern North Carolina,
is adding a second, 100,000-watt, FM signal to cover the
Greensboro-Winston Salem-High Point MSA. The station consistently
ranks among the Triangle’s Top-10 for reaching listeners in the
lucrative 18-34 and 18-49 year-old demographic cells and will now
set its sights on the adjacent Triad market which has been without a
full-signal Hispanic radio station since December, 2009. Beginning
Tuesday, April 3rd, 100 percent of the programming now heard on La
Ley 96.9 will be simulcast on the new La Ley 101.1 (WZTK-FM). That
station had previously broadcast a format of talk, news and sports
as “FM Talk 101.1” but signed off March 13th to prepare for this
move.
Jon Bloom, Vice President/General Manager of La Ley 96.9, said
advertisers, listeners and Hispanic community leaders have been
requesting this for years. “There isn’t a week that goes by when I
don’t get a handful of phone calls or e-mails asking why we don’t
put a live, local station like La Ley 96.9 on the air in the Triad,”
he said. “With the enormous—and established— Hispanic population
there, it makes good business sense to give those consumers a big
radio voice they can be proud of.” Research conducted by McGavren
Guild Media reveals the Hispanic population of the combined
Raleigh-Durham and Greensboro-Winston Salem radio markets approaches
400,000 (persons 12+) creating the 25th largest Hispanic media
market in America. The original La Ley 96.9 signed on in 2003 and
was the first full-signal Hispanic FM station in the southeast.
Curtis Media Group (CMG) is North Carolina’s largest independent
radio broadcaster with 25 radio stations and 70 affiliates reaching
more than two-million weekly listeners across the state. CMG also
operates the North Carolina News Network, Triangle Traffic Network,
Southern Farm Network, CMG Southern Sales, CMG Interactive
Marketing, TriangleHelpWanted.com, Triad Sports Network and State
Government Radio.com.
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